Fairway Palms Realty is a Licensed Full Service Real Estate
Brokerage Company that specializes in the sale
& purchase of residential townhomes,
condos & villas in country club communities.
Our basic philosophy is to provide the consumer
with the highest level of professional service.
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Fairway Palms Realty as your Agents
When you sell, you want to get the best price and the most favorable terms. But there's much more to marketing a home than placing a classified ad in the newspaper, posting “For Sale” note on community pools bulletin board or telling a few friends. There are a myriad of marketing options, legalities and details that go into the sale, from the time you set the price to the final closing.
The best way to make sure you sell your home for the best price, and in the shortest amount of time, is to work with a professional agent Kent Weiss. We guide you through every aspect of the transaction, from negotiating the price to following the transaction through to closing.
* We know the market and will help you set the right price.
*We also know what buyers are looking for and the incentives that will encourage them to buy.
*We are members of the multiple listing service (MLS), a service that enables me to provide detailed information about your home to the thousands of other agents assisting buyers.
*In addition to the MLS, we interact with other agents on a daily basis. We trade information about new properties and match eager buyers with the right homes.
*We can quickly separate the qualified buyers from the rest of the pack. This saves you time because your home is only being shown to serious buyers.
*Handle all details from listing to closing. Up to 50 different people, from appraisers to surveyors will be involved in the transaction.
*We coordinate the process and arrange all appointments and inspections to ensure a smooth sale that stays together!
*Have information about your new destination sent to you and coordinate the buying process if you are planning to buy another home anywhere.
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The Fairway Palms Realty Team
Marketing Plan
Our goals are:
1. To help you get your property sold
2. To help you get to where you want to go on time
3. To make it easier for you
Marketing Plan
Pre-Inspection. We will have the major systems in your house inspected to reduce your risk of any surprises when negotiating with a buyer and to make your transaction smoother. We will pay for these inspections as part of my service to you at closing.
Staging. We will assist you with preparing your home for sale.
Pricing. We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.
Brochure. We will have your home photographed and a full brochure prepared.
Lock Box. We will place an electronic lock box on your property to increase showings and provide you with the security of knowing who has shown your home.
Multiple Listing Service. (MLS) We will enter your home’s information into the MLS, giving your home exposure to 18,000 Realtors in South Florida.
Internet. We will enter your home’s information on REALTOR.com, the nation’s largest real estate web site as well as Homeseekers.com, Yahoo.com, Googlebase.com, Trulia.com. Oodle.com, Zillow.com, Craigslist.com, Lycos.com, Vlshomes.com, Aol.com, Real-Estate.com, Hotpads.com, ListingMania.com, ParklandHomeInfo.com, Parklandhomeowners.com, Fairwaypalms.com and Fl.living.net (Florida Association of Realtors) web sites.
FAX / E-mail to Realtors. We will fax or E-mail your home’s information to the Realtors in our market.
Mail to Neighbors. We will mail your home’s brochure to neighbors closest to your home.
Counter Display. We will prepare an informational notebook containing most things a buyer will want to know –Country Club, utilities, condo association information, pre-inspection information, etc. This information will give buyer’s the confidence to write a contract.
Buyer/Seller Survey. As part of the counter display, we will have a survey card for Realtors and their buyers to fill out and give us feedback on their showing of your home. They will leave the cards in a bowl on the counter so you can review their comments.
Provide you with the resource network of contractors, roofers, plumbers, electricians and other tradesman needed for unexpected repairs prior to closing.
Follow up with all agents who show your home for feedback.
Help you understand contracts. Negotiate and review all contracts for sale.
Pre-qualify all buyers after offer presentation or within three days of mutual agreement, ensuring Buyer’s ability to obtain mortgage.
Represent you upon the presentation of all contracts by cooperating brokers.
Transaction Management. We will personally manage the details of your transaction to ensure that your contract closed on time – and you can move on time. Over 90% of our contracts close on or before the date written in the contract.
Weekly Contact. We will contact you weekly to give you an update on the marketing of your home, but you may call me whenever you wish to answer any questions you may have.
We won’t be a secret agent.
This Marketing Plan shall become part of the Listing Agreement.
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